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Nato Bom cheese stacked with a logo on the side. Nato Bom cheese stacked with a logo on the side.

Redesign of services and digital transformation in a cheese-making industry

Queijos Nato Bom - Brazil
Industry
2017-2018
Queijos Nato Bom - Brazil
Industry
2017-2018
01

CONTEXT

In 1993, Laticínio Mangoni started the production of various types of cheeses for sale in supermarkets under the

Nato Bom

brand. All the milk comes from small farmers of the region, which the company valorizes so much, and through sales representatives, sell the products in supermarkets in

southern Brazil

.
02

CHALLENGES

After a period acting in the cheese industry,

they’ve noticed the most of the profit was collected by the supermarket

, and facing the

need to financially strengthen the whole milk producer chain

,

actions should be taken to increase the sales, profit margin

, and

to closer ties with the final customer and the brand Nato Bom

.
03

DESIGN SPRINT

A Design Sprint performed jointly with the client has provided

new ideas

and

solutions for the products, sales service, and business strategy

. During the workshop, after mapping the target audience, problems and goals, big changes have started: Revitalizing of the brand, packaging, and the launch of the cheese delivery service directly to the final customer besides the firsts steps into the creation of an e-commerce for it.
Sprint Design with members of the company Nato Bom with collaborators of Pinha Digital
Presentation of the business plan and objectives of Nato Bom. In the photo is Jéssica Perin, Otavio Winharski and Marilucia Trombeta
Sprint design with goals written in post-it
04

REBRANDING

To convey the values of the company, the product, and the new phase that had begun

, a complete rebranding was done, and all the corporate material adapted to the new concept Nato Bom.
Old logo
Before
Logo after rebranding process
After

Brand applications

New cheese packaging model

Applications Nato Bom - New packaging model

New custom t-shirt and t-shirt template

Applications Nato Bom - New t-shirt template and custom bag

Custom bumper stickers for company cars

Applications Nato Bom - Custom stickers for company cars

New custom business card templates

Applications Nato Bom - New custom business card templates
05

SERVICE DESIGN

During the Design Sprint was created the Nato Bom Cheese Delivery

, a service elaborated to decrease the product price to the consumer that now is in working in a city. It has been changing the way that people buy cheese: Through the e-commerce, and others digital channels, the cheese can be easily ordered and received at home.
Serviçe Design - E-commerce Serviçe Design - E-commerce
http://www.lojanatobom.com.br/
06

WEBSITE

Redesign of the Institutional website

,

aligned with the new brand

,

new services

, and

new targeting

.

Before

Before
Website Nato Bom before redesign

Redesign

queijosnatobom.com.br
Illustrative cheese
07

DIGITAL MARKETING

Cheeses Nato Bom is now also present in

several digital channels

, with

content marketing

. The language used communicates to the public in order to provide useful information related to dairy products,

reinforces the brand

and

advertises its products

.
Digital Marketing, sample of 42 images developed for social media. Digital Marketing, sample of 42 images developed for social media.
@natobomQueijosPatoBranco @natobomQueijosGuarapuava

Tags related to case

UX DESIGN

UI DESIGN

BRANDING

BUSINESS COMMUNICATION

DIGITAL MARKETING

E-COMMERCE

WEBSITES

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