Fintech
2017-2018
ServoFiel - Brazil
Fintech
Fintech
2017-2018
01
CONTEXT
Servo Fiel, a company that develops technological solutions to religious purposes
, took advantage of a big opportunity by identifying the church necessities on tithing receipt by other means than cash.By promoting the modernization of tithe payments and offerings through POS machines
, they also needed support in market positioning, marketing, and communication against such a conservative and challenging area.
02
CHALLENGES
The main challenge was to create a
market positioning strategy
that would be well accepted and not misunderstood.The language to be used
,symbols
,icons
, andway of communicating about the benefits of the product/service
against all polemics that could occur when these two subjects are related:Religion and money
.
03
WORKSHOP SERVICE DESIGN
A workshop was done to align all stakeholders about the p
roblems the company has faced
,client goals
,points of improvement
anddigital communication strategy to the official launch of the product
in an important fair of the sector. After the workshop, a series of activities were started, each of which aimed to improve one of the identified problems:Communication strategy
,digital presence
, andmarketing
.
04
LOGO REDESIGN
To convey the company values
and set the product in line with the new positioning of the payment terminal for tithing and offerings, thelogo was redesigned
, supported by the newvisual identity
andcommunication guidelines
.
Before
After
05
WEBSITE
The main purpose of the website is to present the product:
benefits
,features
andhow it works
. Being something new, a section of customer testimonials was included, as well as a FAQ with the main doubts about the operation. The Site gathers all contacts for those who wish to acquire the solution, as well as allows access to the portal, if you are already a user.
How it works
The person is identified and pays the tithe
A receipt is issued automatically and delivered to the person who's paid
The data is stored in a central system
Church managers can manage campaigns, offerings, tithes, and access reports through the app
The person in charge makes the register of the people
06
MATERIALS
Several supporting materials were created to promote the product DÍZIMOFIEL in churches, fairs and
events,
videos
,flyers
,banners
,business cards
, etc.
07
SOCIAL MEDIA
Posts for Instagram
Posts for Facebook
Tags related to case
UI DESIGN
BRANDING
BUSINESS COMMUNICATION
DIGITAL MARKETING
WEBSITES
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