Tog Design - Our Work | Accord Lighting

Accord Lighting - Brazil
Luminaries Factory

SEPTEMBER 2018

01

CONTEXT

In the beginning ACCORD manufactured fine customized furniture by applying the most modern wood working techniques. In 2005 it put to use all the know-how acquired so far to harmonize wood and light, thus resulting in ACCORD Lighting. With the great national recognition and the expansion of the company to new countries, there was the need to rethink its visual identity without losing its essence.

02

REBRANDING

The branding was redesigned to providing a better applicability of the logo, and adjusting it to a modern concept for the international market.

Concerning the concept, some attributes were listed to direct the new visual identity:

Simplicity

|

Elegance

|

Seriousness

|

Handcrafted.

As inspiration, the chameleon symbology and its rounded shapes were used, merged with the product curves developed by the company.

Before

After

03

PERSONAS

The profiles of the website users were mapped out as well as their needs, difficulties, and expectations.

Before redesign

04

SOLUTION

With the international expansion of their business, the company needed a new website experience, transmitting their essence to other languages, to all devices, through responsivity and internationalization. Following the guidelines of the new visual identity, the new website composition carries sophistication and simplicity. The black & white colors give away the beauty of the products, without any noise, after all, less is more.